Spring Cleaning is Upon us

By rfrancis • March 19th, 2010

After a long winter, consumers are ready to tackle the clutter. Sixty-percent of Americans surveyed for The Soap and Detergent Association (SDA – www.cleaning101.com) say they regularly engage in spring cleaning. Echo Research questioned 1,008 American adults (500 men and 508 women) via telephone on February 25-28, 2010. Among that group, removing clutter, thoroughly cleaning the house, and eliminating asthma and allergy triggers are the top three reasons for engaging in the ritual of spring cleaning.

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